Lecture Notes in Education
Psychology and Public Media

Research on We Media and MCN Development


Anmeng Cao * 1

1 Shenzhen Foreign Languages School

Corresponding Author

Anmeng Cao


profit model, We Media, MCN, KOL


"We Media" has risen rapidly and recently become an inseparable part of people's lives. Its diversification, Civilization, and Generalization are the main factors for the rapid development of "We Media." However, the "We Media" industry's proliferation has brought about two problems: the sustainability of content creation and the difficulty of realization caused by the single profit model. Many content creators find it difficult to survive in an expanding marketplace due to a lack of professional content. MCN companies were born at this time. As a medium between content creators and online platforms, MCN companies can provide better publicity for content creators and create a suitable business model. This paper analyzes the current situation and prospect of "We Media" and MCN companies to provide better development direction for "We Media" and MCN companies.


Anmeng Cao. Research on We Media and MCN Development. LNEP (2021) LNEP ICEIPI 2021: 6-10. DOI: 10.54254/lnep.iceipi.2021155.


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