Lecture Notes in Education Psychology and Public Media
- The Open Access Proceedings Series for Conferences
Lecture Notes in Education Psychology and Public Media
Vol. 1, 26 December 2021
Open
Access | Article
Research on We Media and MCN Development
* Author to whom correspondence should be addressed.
Abstract
"We Media" has risen rapidly and recently become an inseparable part of people's lives. Its diversification, Civilization, and Generalization are the main factors for the rapid development of "We Media." However, the "We Media" industry's proliferation has brought about two problems: the sustainability of content creation and the difficulty of realization caused by the single profit model. Many content creators find it difficult to survive in an expanding marketplace due to a lack of professional content. MCN companies were born at this time. As a medium between content creators and online platforms, MCN companies can provide better publicity for content creators and create a suitable business model. This paper analyzes the current situation and prospect of "We Media" and MCN companies to provide better development direction for "We Media" and MCN companies.
Keywords
profit model, We Media, MCN, KOL
References
1. An Wang. New Media Era: The Status quo and Development of We Media. Times Finance,2017(12):218+221.
2. Jingjing Xing. Research on Brand Communication of Short video Self-Media "Ziqi Li," June.2019.
3. Li Han. The Development and Cultural Problems of We Media---Research on Phenomenon of Chinese We Media in the New Century. May.20.2011.
4. Mengzhi Liu, Zhanwei Liu. An Analysis of the Industrial Structure and Business Model logic of Content Industry -- From Content being king to Content Entrepreneurship.Contemporary Communication,2017(04):77-79+86.
5. Yingying Zhang. Challenges and Sustainability Study of Chinese MCN Companies. Management Observation, 2019(36):50-52
6. Xinyi Zhang. Analysis of the development industry chain of the net-red economy – MCN institutions as an example. Audiovisual,2019(10):232-233.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2021), Part 1
- ISBN (Print)
- 978-1-915371-00-3
- ISBN (Online)
- 978-1-915371-01-0
- Published Date
- 26 December 2021
- Series
- Lecture Notes in Education Psychology and Public Media
- ISSN (Print)
- 2753-7048
- ISSN (Online)
- 2753-7056
- DOI
- 10.54254/2753-7048/1/ICEIPI_155
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited