profit model, We Media, MCN, KOL
Anmeng Cao. Research on We Media and MCN Development. LNEP (2021) LNEP ICEIPI 2021: 6-10. DOI: 10.54254/lnep.iceipi.2021155.
: An Wang. New Media Era: The Status quo and Development of We Media. Times Finance,2017(12):218+221.
: Jingjing Xing. Research on Brand Communication of Short video Self-Media "Ziqi Li," June.2019.
: Li Han. The Development and Cultural Problems of We Media---Research on Phenomenon of Chinese We Media in the New Century. May.20.2011.
: Mengzhi Liu, Zhanwei Liu. An Analysis of the Industrial Structure and Business Model logic of Content Industry -- From Content being king to Content Entrepreneurship.Contemporary Communication,2017(04):77-79+86.
: Yingying Zhang. Challenges and Sustainability Study of Chinese MCN Companies. Management Observation, 2019(36):50-52
: Xinyi Zhang. Analysis of the development industry chain of the net-red economy – MCN institutions as an example. Audiovisual,2019(10):232-233.