Lecture Notes in Education Psychology and Public Media
- The Open Access Proceedings Series for Conferences
Lecture Notes in Education Psychology and Public Media
Vol. 1, 26 December 2021
Open
Access | Article
Virtual Influencers: Walking Around the Boundary of Real and Virtual
* Author to whom correspondence should be addressed.
Abstract
As a new agent appearing on social network, virtual influencers are becoming a strong force to be reckoned with worldwide due to their hyper-realistic appearance and distinctive personality, which sparks hot discussion of real and virtual issues in social media. This paper take an Instagram virtual influencer, Imma as analysis object, explores her interaction with followers in light of parasocial theory. Case study and content analysis have been used as main methods. Through analysis, it can be proposed that the reality in social media should not be limited to physical form of entity, and the reality in psychological existence is also a type of reality.
Keywords
virtual influencer, real, virtual, social media
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2021), Part 1
- ISBN (Print)
- 978-1-915371-00-3
- ISBN (Online)
- 978-1-915371-01-0
- Published Date
- 26 December 2021
- Series
- Lecture Notes in Education Psychology and Public Media
- ISSN (Print)
- 2753-7048
- ISSN (Online)
- 2753-7056
- DOI
- 10.54254/2753-7048/1/ICEIPI_175
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited