Lecture Notes in Education Psychology and Public Media
- The Open Access Proceedings Series for Conferences
Lecture Notes in Education Psychology and Public Media
Vol. 47, 03 April 2024
Open
Access | Article
Design Strategies for Children's Magazine Brands Leveraging Interactive Narratives
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Abstract
"Intellectual Property" (IP) stands as a cornerstone in the convergence of internet media, driving the evolution of China's pan-entertainment and cultural creative industries. The development of IP has marked a prominent trend in the branding of children's magazines. However, cultivating profound interactions between IP and its audience to effectively enhance brand engagement presents a complex challenge. Interactive narratives emerge as a novel approach to IP development for children's magazine brands, offering innovative perspectives. This paper delineates a design strategy for implementing interactive narratives within children's magazine brands. It examines the potential value mechanisms, essential structural components, and the critical role of technology in the evolution of IP. By constructing a co-evolving interactive storyworld, developing a multimodal symbolic system centered around IP, expanding the dimensions of interactive narratives through the integration of time and space, and seamlessly connecting digital and traditional media formats, this study seeks to intensify the emotional bond between readers and children's magazines. The aim is to enrich the reader's experience in a multifaceted media environment, thereby reinforcing brand engagement and loyalty.
Keywords
Children's Magazine, Brand IP, Interactive Narratives
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Social Psychology and Humanity Studies
- ISBN (Print)
- 978-1-83558-367-8
- ISBN (Online)
- 978-1-83558-368-5
- Published Date
- 03 April 2024
- Series
- Lecture Notes in Education Psychology and Public Media
- ISSN (Print)
- 2753-7048
- ISSN (Online)
- 2753-7056
- DOI
- 10.54254/2753-7048/47/20240912
- Copyright
- 03 April 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited